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British Fires

British Fires is a British fireplace brand born from the Focal Point Group with a vision to redefine luxury electric fireplaces through realistic design, advanced technology and timeless British styling. Their products draw inspiration from the natural beauty of the New Forest in Hampshire and are distributed through specialist dealers across the UK and worldwide. British Fires specialises in high‑quality electric fireplaces and stoves, focused on combining striking aesthetics with functional performance. Key product types include: • Inset Electric Fires
These are designed to sit flush within a wall or media feature, delivering highly realistic LED flame visuals and adjustable heat settings. Their New Forest range is especially popular for its deep, lifelike flame effects and customisable options. • Electric Stoves
British Fires electric stoves replicate the look of classic wood burners while offering the convenience of electric heating. Models like the Bramshaw, Hinton and Ashurst blend traditional styling with modern flame technology and up to 1.5 kW heat output.

Why Choose British Fires

  • Modern electric convenience — no chimney or flue needed.
  • Highly realistic, award‑winning flame effects.
  • Custom options to suit different interior styles and feature installations.
  • Energy efficient and eco‑friendly compared to traditional wood or gas fires
  • Ashlett Insert
    Price range: £1,599.00 through £1,948.00
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  • Ashurst
    Price range: £1,249.00 through £1,349.00
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  • Bramshaw
    Price range: £1,119.00 through £1,299.00
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  • Brockenhurst 1200
    Price range: £2,699.00 through £3,249.00
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  • Brockenhurst 1600
    Price range: £3,599.00 through £4,299.00
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  • Brockenhurst 870
    Price range: £2,399.00 through £2,849.00
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  • Hinton Cast Iron Electric Stove
    Price range: £1,699.00 through £1,914.00
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  • Holbury 1200
    Price range: £3,199.00 through £3,449.00
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  • Holbury 1600
    Price range: £4,399.00 through £4,699.00
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  • Holbury 870
    Price range: £2,749.00 through £2,949.00
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  • Knightwood
    Price range: £2,799.00 through £3,244.00
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  • New Forest 1200
    Price range: £1,899.00 through £2,847.00
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  • New Forest 1600
    Price range: £2,399.00 through £3,524.00
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  • New Forest 1900
    Price range: £2,999.00 through £4,359.00
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  • New Forest 2400
    Price range: £4,199.00 through £5,759.00
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  • New Forest 650
    Price range: £1,599.00 through £2,174.00
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  • New Forest 870
    Price range: £1,699.00 through £2,484.00
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  • Sway 16″ Inset Classic
    £830.00
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  • Sway 16″ Inset Elegance
    £930.00
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  • Winchester 1200
    Price range: £2,899.00 through £3,449.00
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  • Winchester 1600
    Price range: £4,199.00 through £4,899.00
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  • Winchester 870
    Price range: £2,599.00 through £3,049.00
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British Fires is a leading UK manufacturer of premium electric fireplaces and contemporary media wall solutions, combining modern British design with innovative flame technology and efficient, eco-friendly heating. Known for high-quality craftsmanship, realistic flame effects, and sleek, built-in installations, British Fires fireplaces are designed to enhance both residential and commercial interiors. With a strong focus on style, performance, and ease of installation, British Fires offers a wide range of electric fires and media wall systems that deliver the look of a real flame without the maintenance of traditional fireplaces, making them ideal for modern homes, apartments, and hospitality spaces across the UK and beyond.